Redwashing is an attempt by a corporation to paint itself as “benevolent” â€” a good neighbour â€” through sponsorship schemes for Indigenous education, art and culture. It is the process of covering up the detrimental effects of corporate initiatives on the environment with friendly slogans and lump sum donations to Indigenous communities.
This story was originally published on CBC News. To read the rest of this news worthy story, please visit http://www.cbc.ca/news/opinion/corporate-redwashing-1.4030443?cmp=rss.
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