Ready-to-make meal kits surged in popularity when COVID-19 hit, as more Canadians had to rely on their own cooking for sustenance. But it’s unclear whether those new habits will stick.
Montreal-based meal-kit and grocery-delivery company Goodfood says it saw new customers pour in when the pandemic began.
“The pandemic was really just this big push, this huge tailwind behind the business,” said Goodfood CEO and co-founder Jonathan Ferrari, at the company’s micro-fulfilment centre in Toronto, where the company boxes and ships orders for customers in the city’s downtown.
According to market research firm the NPD Group, before the pandemic, less than one out of every
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