Lucas Choi Zimbel joined Facebook 10 years ago for one reason: to find work. 

“I’m not a person who uses Facebook for personal things,” said the 32-year-old, Montreal-based musician. “I don’t post pictures of cats, or news about my social life. I only use it for my job.”

So when the social network disabled his account in September after he was hacked — his profile picture was replaced by the flag of the terrorist group ISIS — Zimbel was desperate to get the problem sorted out quickly, in order to earn a living.

He says he made multiple attempts to communicate with Facebook,