As the United States moves closer to banning TikTok, influencers in Canada who have large American audiences are worried they’ll lose those eyeballs and the accompanying revenue.
TikTok says its video app is used by hundreds of millions around the world.
In Canada, research released by Toronto Metropolitan University indicates that of all social media platforms, TikTok had the largest increase in adult users in 2022 compared to 2020. With much of that audience based in the U.S., some influencers worry they’ll have to build their following from the ground up.
“A large portion of our following comes from the U.S., although we are very Canadian at core,” said Wasef Yasin,
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