The head of Canada’s competition bureau, which regulates misleading marketing, wants more power from the federal government to tackle claims about companies’ environmental commitments.
Competition commissioner Matthew Boswell recently sent a letter to MPs and senators asking them to consider how to strengthen rules governing greenwashing, which is when a company makes misleading or unsupported statements to appear more environmentally friendly than it is.
Bill C-59, which was tabled last November and is making its way through Parliament, would require businesses that claim a product has environmental benefits to back up their statements with “an adequate and proper test.”
Boswell suggested that proposal could be expanded
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