YouTube superstar PewDiePie is known for his his bombastic personality and unfiltered opinions on video games — and his latest social media flare-up may have unintended consequences for the games industry at large.

Earlier this month, PewDiePie — whose real name is Felix Kjellberg — was caught saying the n-word while competing in a game of PlayerUnknown’s BattleGrounds during a livestream on his YouTube channel.

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