The branch of Global Grocers in Penticton, B.C., only recently opened but it’s already become a local sensation, thanks to the help of 10-year-old Aarav Gaba.

Aarav has made a star of himself after his videos advertising his parents’ store went viral. 

He says he started making the videos when the pandemic hit last year, as a way to keep the boredom out and help promote the new Penticton location of the grocery chain.

“I got the idea to make a