A bakery in Kamloops, B.C., is offering customers fresh-baked bread in exchange for the $25 gift cards some large grocery stores are giving out in response to the bread price-fixing scandal. The bakery will then give the gift cards to local charities. 

“It was an opportunity that I saw for us to get people to come through the door, people that may or may not have been here before, people who are starting to doubt the validity of what they’re being told