After a months-long social media drubbing, the city of Vancouver is keeping its current logo.
The proposed logo, which came with a $8,000 price tag, dropped the flower design and instead used a bold Gotham typeface — a font widely mocked by designers for its ubiquity.
The city said the proposed logo was intentionally made simple to be more inclusive to non-English speakers, and for a simpler roll out on online platforms.
But members of the city’s design community were not impressed.
They penned an