As Facebook’s news feed changes roll out over the next several months, small business could find themselves the hardest hit.

The organization’s chief executive, Mark Zuckerberg, said the company would change the filter for its news feed to prioritize what friends and family share — while reducing the amount of non-advertising content from publishers and brands.

The changes follow widespread criticism that social media platforms often reinforce users’ views on social and political issues and lead to addictive viewing habits.

But according to Rina