Etsy is buying Gen Z-focused resale site

U.K.-based Depop, which launched in 2011, is an ecommerce marketplace for buying and selling vintage and streetwear fashion. About 90% of its active users are under the age of 26, according to a press release announcing the deal.”Etsy is not always the first port of call for shoppers interested in fashion resale — especially outside of the United States,” Neil Saunders, managing director of market research firm GlobalData, said in a note Wednesday. Acquiring Depop, he said, would boost Etsy’s

This post was originally published on this site