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When Rebecca Prince-Ruiz recalls how her eco-friendly movement Plastic Free July has progressed over the years, she can’t help but smile. What began in 2011 as 40 people committing to going plastic-free one month a year has gained momentum to 326 million people pledging to adopt this practice today.
“I’ve seen that uptick in interest every year,” says Ms Prince-Ruiz, who is based in Perth, Australia, and author of Plastic Free: The Inspiring Story
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