Lord's Knight Riders? The story of how an IPL brand is spreading around the world

“I jokingly tell people that in India there are only two religions – cricket and Bollywood – and I’m involved in both.”

When Venky Mysore was appointed chief executive officer of Indian Premier League side Kolkata Knight Riders in 2010, he had one thing on his mind: global domination.

Mysore, who had forged a successful career in insurance, was brought in by KKR owner – and one of the biggest stars in Bollywood film – Shah Rukh Khan.

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