Netflix essentially killed every part of the conventional television business when it launched a streaming video service 15 years ago. But now that it’s facing an existential threat of its own from upstarts closing in on all sides, it’s borrowing from the playbook of its old rival to save itself: advertising.
Starting on Tuesday, Netflix will offer a version of its popular streaming service at a deeply discounted rate of $5.99 a month. But there’s a catch: Instead of the current subscription packages that allow users to endlessly and uninterruptedly binge on content to their heart’s content, the new no-frills version with a
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