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How TikTok led Canadian R&B performers Shawn Desman and Jully Black to a new generation of fans

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Maybe you haven’t heard the name Shawn Desman in a while.

The 40-year-old R&B crooner behind hits like Electric, Shook and Get Ready — known to some as Canada’s answer to Justin Timberlake in the early and mid-2000s, an energetic performer and dancer with a smooth, sexy sound —  hasn’t released an album since 2013.

His life and luck changed this summer when his label urged him to download TikTok. He’d been riding the high of performing at Drake’s OVO All Canadian North Stars show in July, a reunion concert in Toronto that featured the most popular artists from the heyday of Canadian

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