Tim Hortons is pulling its sponsorship of all of Hockey Canada’s men’s hockey programming for the 2022-23 season, including the men’s world junior championships, in the wake of an ongoing scandal and demands for a change in the body’s leadership.
In a statement, the company — which first suspended its sponsorship in June — said it has “communicated to Hockey Canada on many occasions that the organization needs to take strong and definitive action” in order to regain the faith and trust of Canadians.
“We’re deeply disappointed in the lack of progress that Hockey Canada has made to date,” it said.
The move is the latest reaction to
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