Nike announces it will permanently end sponsorship of Hockey Canada

Nike announced Monday that it will permanently cease its sponsorship of Hockey Canada in the wake of its handling of a high-profile alleged group sexual assault case.

The sportswear giant first announced a temporary suspension of support in October of last year, at a time when corporate sponsors Chevrolet Canada, Scotiabank and Canadian Tire had also pulled their financial support. 

“Nike is no longer a sponsor of Hockey Canada,” a company statement issued Monday said. 

“We will continue to provide on-ice product for Hockey Canada athletes as part of our partnership with the International Ice Hockey Federation, but our individual partnership with the federation