Lego eyes making bricks out of recycled plastic bottles

Danish toymaker Lego has presented its first building bricks made out of recycled drinks bottles — an experimental project that if successful could eventually go into production.

In a statement Wednesday, the group said the prototype uses plastic from discarded bottles from the United States.

On average, a one-litre bottle provides enough raw material for ten Lego bricks with two rows of four studs, said the company, which is based in Billund, western Denmark.

“We know kids care about the environment and want us to make our products more sustainable,” said Tim Brooks, the Lego group’s vice-president of environmental responsibility.