Why TikTok dads are hitting heartstrings during the pandemic

Summer Clayton is asking about your day.

“Tell me one good thing that happened, and one challenging thing. Start with the good thing.”

Clayton, who uses the handle @yourprouddad, is talking to his 2.8 million TikTok followers, and this is one of the enormously popular offerings in his Dinner with Dad series. 

He’s among a group of content creators whose dad-themed videos have become viral sensations during the pandemic. Whether the platform is TikTok, Instagram or YouTube, each of these men speak to the camera like they’re talking to their own kid. Some dish out everyday kindness over takeout tacos or show you how