How broader sports gambling has fared in Ontario and how it may change next

Sports betting? It’s been hard to avoid mention of it, if you live in Ontario.

Since the province launched its regulated online gaming market a year ago, you’ve likely seen the ads, heard the hype, and at this point, you know how to partake.

Canada made single-event sports betting legal in 2021, but Ontario was first to move ahead with a regulated sports betting program — allowing multiple operators to provide legal, online sports gambling services.

This more liberalized world of sports betting has captivated many Ontarians, who are providing enough business for more than two dozen companies to compete for this sports-related segment of the broader provincial online gaming market.

“From a consumer point