New Saskatchewan Roughriders ad using 'girl math' sparks backlash from some fans

A new Saskatchewan Roughriders ad is drawing negative attention from some fans who say it promotes negative stereotypes and toxic diet culture.

In an email to season ticket holders, the ad reads “Proficient in girl math it’s basically free”. It is followed by lines that read, “Literally the best excuse for cute matching outfits” and “Take the stairs. Earn the seltzers.”

A new Roughrider ad has drawn some negative attention from fans. (Saskatchewan Roughriders)

The ad pulls from a popular social media trend on Tik Tok called “girl math.” It’s a social media hashtag that is used when people explain mental