Vancouver Canucks launch campaign to fight stigma surrounding addiction

The Vancouver Canucks hockey team is launching a joint campaign with B.C.’s Ministry of Mental Health and Addictions to combat the stigma around substance use.

The provincewide campaign will include television, online and social media messages, as well as public billboards that will be rolled out over the next few months.

The campaign will also be promoted in Rogers Arena at all Canucks home games and other events, such as concerts.

‘Stigma around addiction is killing people’

At a news conference, B.C.’s minister of