Vancouver ditches widely-panned logo rebrand citing costs

After a months-long social media drubbing, the city of Vancouver is keeping its current logo.

The proposed logo, which came with a $8,000 price tag, dropped the flower design and instead used a bold Gotham typeface — a font widely mocked by designers for its ubiquity.

The city said the proposed logo was intentionally made simple to be more inclusive to non-English speakers, and for a simpler roll out on online platforms.

But members of the city’s design community were not impressed.

They penned an