McDonald’s is joining an effort begun this spring by its coffee-focused rival, Starbucks, to produce a recyclable hot beverage cup.
The NextGen Cup Consortium is the centerpiece of Starbucks’ third attempt in the last decade to redesign the ubiquitous plastic-lined paper cup for recycling or composting. While plastic straws have been in the news lately, cup campaigners say these cups are “the most significant challenge faced by the industry.”
After continued pressure from environmental groups, as well as some customers and
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