As the first National Day for Truth and Reconciliation approaches on Sept. 30, many Canadians are trying to purchase an orange shirt to honour the survivors and families of residential schools as a way to commemorate what was previously known as Orange Shirt Day.
But recent social media posts have led some Indigenous people to ask whether one major retailer is trying to profit off the painful legacy of residential schools.
In an Instagram post earlier this week, the Hudson’s Bay Co. — which played a role in the colonization of Canada — said it is selling orange shirts with the slogan “Every Child Matters.”
Dani Lanouette, who is Anishinaabe from Neyaashiinigmiing and Algonquins
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