One year after a controversial video that linked an emaciated polar bear to climate change, National Geographic has published an article on what went wrong.
Written by SeaLegacy co-founder Cristina Mittermeier, the article published in National Geographic’s August issue says the conservation organization “lost control of the narrative” surrounding the footage. It also says National Geographic “went too far” with the opening video caption that stated “this is what climate change looks like.”
Perhaps we made a mistake in not telling the full story.- Cristina Mittermeier, SeaLegacy co-founder
The story and corresponding video were picked up internationally, including by the CBC News, in December 2017. It is still the most-viewed video on National Geographic’s website, the article says. On its YouTube channel, the video has more than 1.6
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